![]() The trademark ruling could spell trouble for developers who have or plan to release a game that includes the word 'candy,' and some smaller, independent developers are concerned that other common words could soon be next on the trademark list. We believe this app name was a calculated attempt to use other companies' IP to enhance its own games, through means such as search rankings." ![]() As well as infringing our and other developer's IP, use of keywords like this as an app name is also a clear breach of Apple's terms of use. The particular app in this instance was called 'Candy Casino Slots – Jewels Craze Connect: Big Blast Mania Land,' but its icon in the app store just says 'Candy Slots,' focusing heavily on our trademark. We don't enforce against all uses of CANDY – some are legitimate and of course, we would not ask app developers who use the term legitimately to stop doing so. Thanks to Candy Crush Saga, King is now the most popular game maker on. For example, All Candy Casino Slots was forced to change to All Sweets Casino Slots.Ī spokesperson from King reached out to CNET Asia with the following statement: "We have trademarked the word 'CANDY' in the EU, as our IP is constantly being infringed and we have to enforce our rights and to protect our players from confusion. Investors remembering the burn of Zynga may hesitate before backing a casual gaming giant with just a handful of hits. ![]() King is now sending cease and desist orders to other app makers that have that word in their titles. Your browser does not support the audio element. Developer Of Candy Crush Saga App Trademarks The Word 'Candy'
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